We’re passionate about people, creativity, and problem-solving. Design-driven, we transform the bikini-wearing experience into one that levels up the wearer. With a keen eye for aesthetics and a heart for innovation, we aim to craft pieces that not only fit the unique contours and idiosyncrasies of every woman’s body but also embolden them. It’s about enabling that twirl, that moment of 'I am fabulous,' for every Palm Queen in her own right. Here, it's not just about fitting in (or a suit fitting perfectly); it's about standing out and shining bright in your unparalleled glory. 

PQ Swim launched with a California-born, Maui-raised dreamer who found power in a bikini—and built a brand around that feeling.
As a teen working at the luxurious Four Seasons Resort, Amber was gifted designer swimsuits and instantly discovered how transformative it could be. That spark became her calling.
Years later, she launched PQ Swim to give women that same glow of confidence, no matter their age, body shape, or stage of life.

OUR VALUES

We’re not just making bikinis—we’re reshaping what it feels like to wear one. Through handmade craftsmanship and thoughtful design, we help women stand out and feel their absolute best.

Every piece is the result of an impossible amalgam: sculpting yet soft, functional yet luxurious. Our Colombian-made fabrics, hand-embroidered details, and custom fits prove you don’t have to choose.

We celebrate individuality with pieces that move with your lifestyle and match your mood. Whether you're packing light or glowing poolside, PQ makes self-expression effortless.

“Every piece is a love letter to the woman wearing it—crafted to remind her that she’s radiant, powerful, and meant to be seen.”

- AMber, founder & CEO

OUR MUSE: THE PQ WOMAN

The PQ woman is a study in contrasts: adventurous yet refined, confident yet effortless. She lives for golden hour, thrives by the sea, and isn’t afraid to shine.

We call her a ‘Palm Queen’; beachside royalty wrapped in tropical luxury. Inspired by paradise and grounded in self-expression, she’s not just wearing PQ, she’s living in it.

From spontaneous escapes to curated getaways, our collections celebrate her individuality, her radiance, and her love of feeling beautiful, both inside and out.

AS SEEN IN