Step aside neutrals, there’s a new glow on the horizon. Buttercup, our signature take on Butter Yellow, is officially the color of the season. Soft, radiant, and luminous, it evokes the warmth of golden-hour sunlight and feels effortlessly chic—perfect for poolside lounging, weekend escapes, or any moment that calls for a touch of sunshine.
This Pantone-perfect hue shines in the best-selling Isla Bikini, elevated with handwoven macramé details that add artisanal texture. It’s not just swimwear—it’s a statement piece for the season. Sophisticated, directional, and instantly resort-ready, it embodies the effortless elegance that defines PQ Swim.
Why Butter Yellow Now?
As summer winds down and fall getaways beckon, Buttercup bridges the seasons with ease. It carries that endless-summer glow into autumn—vibrant enough for tropical escapes, soft enough for layering under breezy resortwear, and versatile enough to pair with crisp whites, airy linens, or sun-washed neutrals.
The Vibe: Radiant & Resort-Ready
Butter Yellow isn’t just a trend—it’s a mood, a glow, and a reminder of how effortless style can feel. Slip it on, step into the sun, and let the warmth of the color set the tone for your getaway. Whether lounging by the water, sailing into sunset, or planning that last warm-weather escape, this shade is set to brighten every moment.
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